Michigan Text Message Marketing Secrets

Have you noticed the usage of text messaging for marketing purposes lately?  
 

A good example of this in action: the promos that Arby’s is using in the Metro-Detroit area.  They promote Arby’s on the local Fox-Detroit affiliate during the Tigers game.  Basically, they ask you to text a word to a number (text ‘Tigers’ to 12345), this helps them to track their ads.  If someone texts “Tigers” for example, they know that the customer came from a Tigers broadcast.  The great thing about this type of advertising is: you can instantly tell ‘what is profitable, and what isn’t’ (a strategy that we REALLY support).

As a bonus for the customer, they throw in a free sandwich.  All you have to do is go into the local store, show them the text message and you get the ‘free lunch’.  This is a classic list building technique!  Imagine the power of sending out a MASSIVE broadcast text based promotion to thousands of customers!
 

Here’s a good example for you:
 

Let’s say I own a local Italian Restaurant and I want to use text messaging as a vehicle to bring in more customers. 

Here’s how it would work:

I have a signup sheet at the register and promote a free family dinner giveaway.  Basically I give away a dinner for four (no drinks) every week that will be announced by text message only.  I inform all of my customers that they can get into the drawing by leaving their text messaging details on a signup sheet as well as put their number into a hopper where the drawing will take place.  At this point it is very important to make sure that they are signing up for commercial messages from me, you don’t want to be sued!
 

Every week you do the drawing and message your list AND let them know the details of your daily special.  Send this message out at 3:30PM, timing is critical here!  You want to plant a seed in the customers mind about dinner!  After mentioning the winner of the free dinner, you let the customer know about the dinner special AND give them a 10% discount on their bill.
 

Meanwhile in a local traffic jam…
 

Joe Customer is driving home from work when his wife calls and asks him ‘what he wants to do for dinner’.  The seed is already planted, where do you think he will suggest as a dinner destination?  That’s right, your restaurant!
 

The awesome concept here is your ad was tracked (at check out time) and you can instantly get a return on investment number.   From that point on all you have to do is tweak your discount percentages for maximum profitability. 
 

Kick start your marketing today, YOU CAN DO IT!!  OR feel free to contact us and we will do the work for you!  Just click here…