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***WARNING- Hiring the wrong Michigan SEO Experts can DESTROY YOUR BUSINESS!*** While working with a large media company, we noticed the amount of importance Google assigned to their sites was rapidly diminishing. This company manages a huge network of websites by companies that are authorities in their field. While reviewing their sites, we noticed one of their vendors was inserting hidden links into the code they use to take polls on their site. So what’s the big deal? The fact is, Google sees this as trying to game their search engine! Matt Cutts, the head of Google's Webspam team, has this to say about this practice: “In my opinion, this is a good example of a link that crosses over into deceptiveness and violates our quality guidelines.†This type of so-called “search engine optimization†can have a disastrous effect on your business. The bad thing about it is you might not even know the root cause of the loss of traffic to your site. Unless you actually know what is going on in the code of your pages, you would be ignorant to the fact your site is being penalized. If your site is penalized by the major search engines like Google, Yahoo and Microsoft Search, it could take years and hundreds of hours of work to get your search engine rankings back. Like every profession in the world, search engine optimization can be done in two ways: ethically and unethically. Unethical search engine optimization can harm your business. While you can get search engine traffic to your websites, it is short lived and your site can actually get banned from the search engines in its entirety. If you think the size of your business would prevent you from being delisted, think again! BMW’s corporate site was delisted due to the bad decisions of one of their contractors. After spending a lot of money, and time corresponding back and forth with Google, they were eventually re-listed. Ethical search engine optimization is one of the best ways of creating traffic (or visitors) to your website. More organic visitors to your site mean more customers for your business. It’s that simple. Organic search engine optimization can also help to cut down on the advertising costs to your website. Rather than paying for traffic, you can get it (free!) by ranking well for search terms relevant to your market. Search engine optimization is an island unto itself. This can present problems at times. You must keep up with the industry in order to maintain good search engine rankings. Most businesses don’t have time to veer away from their core service or product to make sure their websites maintain compliance. For example, one day an SEO tactic is legitimate and ethical; the next day Google updates their algorithm and your site can be penalized for what was legitimate the day before! SEO tactics change. However, there are common threads that are evergreen and relevant at all times. The “big media†company mentioned above had no idea they were being scammed by their vendor. The vendor was clearly putting the reputation of their sites in jeopardy. You need people who are experts at tracking down errors on your sites, a staff that consists of experts creating an internet vision for your company’s future. We have a team of real experts in their fields. We can assist any size business in realizing their internet goals including:
Call us today so we can help you develop a successful internet vision for your business. Just click here and watch your website traffic explode!! |
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Michigan SEO Experts
Michigan SEO Experts