“Here’s How We Saved Our Client $36,000 Per Year
AND Doubled Traffic To Their Site”

Recently a client of ours reached out to us, lamenting the cost of advertising their products online.  After a brief conversation we asked them some friendly but tough questions that got directly to the point.

"How Are You Advertising Now?"

This client was advertising in industry specific directories that they thought were bringing them tons of targeted traffic.  After investigating all of the directories and the amount of advertising revenue that was being spent on them, we were shocked to find that the directories were only supplying just north of 2,500 visitors per year!

Twenty-five-hundred visitors for $36,000 per year, that's $14.40 per visitor!

"What is the Return-On-Investment On Your Advertising Program?"

Well, I decided to listen in to a call to the salesman when their directory renewal was coming due. Frankly, I was floored when he told us that the price of their 'program' was going up, up to $48,000 per year.

In other words, $20 dollars per visitor, OUCH!

My client mentioned that they were disappointed that the directory only sent them 2500 visitors the previous year and then paused to hear the response.

"Well our goal is to send you quality visitors"

When you hear this logic, take your wallet, run to your car, shift it into overdrive and put your foot to the floor. Thankfully, my client gave them the "don't call us, we'll call you..." line and the sales guy was on his way to his next call.

"Quality visitors?" Really? Where is the directory getting their traffic?

From Google Adwords, Microsoft AdCenter and organic listings. Somehow his traffic, and what he sent our way was 'quality traffic' even though he got it from the same place that my client did. They did nothing to qualify the traffic, they just put links to my clients site on their site, that's it.

Paying this kind of money to run ads is not a ‘bad thing’ as long as you can justify your expense at the end of the year and your ads are converting well.

Unfortunately, after all of this hassle, the company and their 'proprietary tracking software' couldn't give us a return-on-investment figure.

"Your Company Doesn’t Need ‘Clicks’, You Need Sales…"

While clicks and visitors are your goal, getting the right kind of customer to your site is important, you need visitors with the high probability of them becoming customers, we know this very well.

Setting up ad groups and running ads is what you get from your normal ‘bare-bones’ pay-per click management firms.  This is where we separate ourselves from ‘the competition’.

We setup tracking on every one of your ads, this step is crucial to your business.  This will give you the type of ‘business intelligence’ that your competitors just don’t have.

When you know which keywords are converting to sales and which keywords are not profitable, you gain insight that other businesses in your market don’t possess.

Not only does this business intelligence help you to weed about unprofitable ads, but it also tells you where you should be organically optimizing for search engine results.  Many times our customers find that their ads are converting for keywords that go against conventional wisdom and the keywords that they assumed were the most profitable turn out to be consuming the lion’s share of their advertising budget with very little results.

"We Can Help Your Site Convert Better"

When you sell more of your product or service, we win, it’s really that simple. 

Our desire is that your company and your advertising endeavors are more profitable than ever.  If you ever need help making your site convert visitors into customers, we are just a phone call away.

Not only will we manage your pay per click ads, we’re there for you to lean on anytime that you need expert advice, we can help with strategies that will help your landing pages convert into sales or capture leads.

Our goal is to give you peace of mind knowing that our highly skilled team of experts is watching your ad program and very dedicated to your company's success.

"In The End, Here’s How We Helped Our Customer"

It's very simple, we started an AdWords program for them based on a tight keyword list.

Pay-per-click management is crucial to your business and the sad fact is a lot of wonderful business owners and managers don't have the know-how or the time to learn how to use AdWords or MSN AdCenter.

We don't blame them, but fortunately for our clients this is one thing that we excel at.

Another barrier to entry for people is: they have tried pay-per-click advertising before and lost a lot of money very quickly without concrete answers regarding return on investment. This is easily remedied with a tracking program, since our clients know how much they are making from their ads, and they are confident in the data they are receiving, 99.9% of them don't mind paying for advertising.

Within three days we had the client’s cost-per click down to 52 cents per click based on a list of keywords that only included six of their products, products that have a very high margin.  They have in their inventory over 40 products but we wanted to test and see if how much traffic that we could get to their site related to their high margin products alone.

Within two days we had already beat the high priced directory traffic, using only 6 of their 40 products.  Now all we had to do was up their budget and add the 34 other products that they sell to the AdWords campaign.

For the price of this high cost directory listing we saved them $34,000 per year.

However, the client would rather have the traffic than the savings. Their goal is to grow their business and in the end they reinvested the previous year’s budget into highly optimized, targeted ads.  This year they will be on pace to receive 69,230 visitors for the same amount of money that they paid for last years 2,400 visitors.

"2875% More Highly Targeted Visitors, We Can Get Similar Results For You…"

If you are in need of a pay per click management partner that can deliver wonderful results for your business, we would love the opportunity to partner with you!

"Google Analytics integration is included…" 

Google Analytics integration is included with all of our accounts, we can setup funnels and conversion tracking for your company.  Our goal is for you to profit in every way possible, using Google Analytics to track the effectiveness of your advertising is a great way to measure your ad spend return on investment.

Please fill out the following form below or call one of our pay-per-click experts toll free at 855-757-TECH(8324) today!