Why your Websites URL, Title, and Description are Very Important

Each and every website owner wants to get as much free traffic as possible. The top providers of traffic today are the three major search engines, which are Google, Yahoo, and Bing. Google is the largest by far; because of this popularity it can supply a site a vast amount of visitors on a regular basis.

The three major search engines all rank where a website will appear in their searches based on their own custom made mathematical algorithms. While these formulas differ greatly, and provide distinctive search results, they do have many sections of them that are similar.

All website owners could use to this knowledge to their benefit if they knew what it was, and how to do it. Below you will find instructions on how to implement this strategy, which can be used on any website that will significantly increase its free highly targeted traffic thanks to the search engines.

One of the most important considerations the search engines take into account when ranking it for a particular keyword, is its URL. So many people will start a website without ever doing any keyword research. If they would have only taken the time to do this, it would have provided them much more traffic, much more quickly.

This is best illustrated by using an example. Since in our other articles we have been using the real estate industry as an example, we will continue with that thought process. How many real estate companies do you see whose first word in their URL is the name of their company? Virtually every one of them, and their URL’s will look something like the following (Acerealestate.com).

Now, let me ask you another question, how many people do you think will ever do a search for (Ace Real Estate), the answer is none, unless it is the mother of the owner of the business doing it? You want your websites URL to match as closely as possible the principle “Buying Keywords” your potential customers will be using to search for the product or service your business is providing.

In the real estate industry the terms would be “Homes for Sale”, “Home for Sale”, “Condo for Sale”, or “Condos for Sale”. Before those terms a searcher would also include the city name, like Detroit. A perfect URL for a real estate company doing business in Detroit would be something like the following, “Detroithomesforsale.com”.

This is a great URL because it is going to bring your website a ton of free traffic. Unfortunately, most fantastic URL’s like the example will be long gone before you start your website. So you are going to need to think out of the box, and create one that has those prime keywords in it that will work almost as well.

The easiest way to do this is to select something other than (.Com) as your extension. You can use ones like (.Org) or (.Net). The (.Com) will always rank higher than the other extensions if all things are equal between competing websites. Another way to do this is to use dashes. In this example your URL would like “Detroit-homes-for-sale.com”.

Just this one little simple trick will get your website much more free traffic. There are two other critical elements you also must adjust, which are the websites title and description. The title is what appears in blue on the search engines pages. The description is the short explanation of your website that appears below the title.

The title and description have a limited number of characters that appear on the search engines pages, so you need to make sure you do not exceed them. A perfect title for a real estate company would be the following, (Detroit Real Estate Homes Condos for Sale or Rent).

Then you want to follow up those keywords and reinforce them to make then even stronger for the search engines. So your description would look something like this (Detroit’s #1 real estate agency with 1,000’s of homes and condos you can view that are for sale or rent).

Now let’s put them all together as they would appear on the search engines pages.

 Title: (Detroit Real Estate Homes Condos for Sale or Rent)

Description: (Detroit’s #1 real estate agency with 1,000’s of homes and condos you can view that are for sale or rent)

URL: (Detroit-homes-for-sale.com)

Regardless of what business you are in, this concept will work very well in every one of them. This website will rank incredibly well for these prime time and highly lucrative “Buying Keywords” without requiring too much other work being done on it.

This is an extremely simple concept to understand and implement, that does not cost anything what so ever, which will drive highly targeted traffic to any website. Today so many owners of websites are either spending money advertising their sites, or with SEO companies to improve their rankings, when just making these small adjustments could deliver the same or better results.