Understanding Buying Keywords

This is the last article in the series based on keyword research. Please read the previous three before this one, so it is easier to understand. It is often a very delicate decision deciding on what keywords you want your website to target. 

In the example we used in the preceding articles the keyword we researched was “Detroit Real Estate”. You can replace Detroit with any city; the search results for this type of business do not vary too much from location to location. Earlier we stated that a generic term like this regardless of what industry your website is in, will usually generate the most searches.

However, are those people real buyers for the product or service you are selling? The answer would be no, for the most part they are in the research mode. The most lucrative keywords are “Buying Keywords”, where the searchers are actively looking to make a purchase sometime in the near future. So your business would be better off going after the following terms.

1. City Name Home for Sale
2. City Name Home for Sales
3. City Name Condo for Sale
4. City Name Condo for Sale

These are “Buying Keywords” because of the text they used in the search, which was “Condo, House, Sale, Sales”. What makes it problematic when deciding what keywords are best for your site to go after is that these terms produce fewer searches each month, as opposed to the generic ones.

So it always ends up in a balancing act, do you go after the highly searched terms, or the keywords where the searcher is in the buying mood? In most instances you will make more money by specifically targeting “Buying Keywords”.