How to Market Your Business Online
The cold hard fact of the matter is most business owners don’t have time to effectively run their websites, they are just too busy with their core business.  The last thing that a local businessman wants to do is come home from a busy day of putting up with nasty customers and employees and ‘learn how to run an eBusiness’.

So how can a local business use their web presence to boost their ‘offline’, brick and mortar business?Michigan Restaurant Marketing

Here’s how!  Let’s use a local restaurant for example:

Problem:

Every Friday as a consumer I get the same question from my wife: What do you want for dinner?  

Let me translate that for you, what she is actually saying is, “Where are we going, or what are you going to bring home for dinner?  It’s Friday and I don’t want to cook…”

Solution:

You (being smarter than ALL of the local restaurateurs in the area) have hired us to take care of all your online needs.  We’ve created a marketing campaign for your restaurant that text messages an offer to your customers on Friday afternoon around 2 o’clock. 

Joe Consumer has already received the text message and it’s making him hungry just thinking about it.

Where is his family going to dinner?

There is ONE PLACE that already has attention that afternoon, yours!

If you think that people are not reading content, you are crazy!

What IS changing is the way that people are consuming content.  A wise friend of mine taught me that you need to deliver content the way that people consume it!  It is an indisputable fact…

A wise friend of mine taught me that you need to deliver content the way that people consume it!What the restaurant managed to do is cut through the all of the other means of advertising and get the customer in a place restricted to that one customer, his cell phone.  Think about it, that same customer will go home and look through a zillion coupon offers for restaurants this weekend but none of them will get the same attention paid to it.

Why? Because all of the other offers have to be sorted out from the minutia, they all ‘look the same’. There are a million offers that you could send him like:

  • “Cell Phone ONLY Special: Free margarita with every meal, tonight only”
  • “Cell Phone ONLY, Family special: Juicy, Critically Acclaimed, Blackened Prime Rib dinner special $9.99 with a party of four” 

Here’s the best part about this kind of a deal, you can track how well it works.  How?  You structure the offer in a way where it’s only valid if that person shows you the text message on their phone.

The great thing about this method is it works in just about any local market as far as services are concerned.  It will have to be tweaked to fit your market but, it will work if you work it!

Put us to work creating a tailor made, targeted marketing program for your business!
 
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