Website Development and Marketing Tips

Whether you are starting a new website, or already have an existing one, you should find the following development and marketing tips useful. With a business website you need to take a long term approach to it, as opposed to just trying to cash out as much as possible, in as short a time as possible.

What you want to do is try to get individuals who are interested in your business, coming back time and again because of the helpful information your site provides. In order to accomplish this, your site needs to provide knowledge that your visitors will benefit from. This expertise can be in the form of news about your industry, or helpful hints that will improve your reader’s skills.

10 Development and Marketing Tips

Tip #1 – Speed Kills – Make sure your website is fast. People on the internet today do not like to wait for anything. If your site has too many pictures or graphics, it will run very slowly and you will lose repeat visitors because of it.

Tip #2 – Know your Market – No website can be everything to everybody. Make sure you know who your customer is, and give them what they want.

Tip #3 – Your Word is Everything – Please do NOT try to sell, sell, sell. Instead, try to teach, teach, teach. Teach your readers why the most expensive version of product 1 is the best deal. Then teach your readers why the least expensive version of product 2 is the best deal.

Tip #4 – Buyers LOVE Guarantees – Yes, some of your customers will take advantage of it, and it will upset you. But, for each one that does, you will get 10 more buyers that won’t.

Tip #5 – Payment should be Quick and Easy – Find yourself an excellent credit card processor which offers PayPal, that does not have so many levels of security that half your customers cannot make a purchase. Pay a little more in fees if you have too, but it will be worth it.

Tip #6 – Focus on your Customer – Make it easy for them to find exactly what they want quickly without having to jump through hoops because your site is too complicated. The old saying, “Keep it Simple Stupid” (KISS), certainly applies here.

Tip #7 – Be Consistent – If you update your site daily about the most important news in the industry, keep doing it. If you are always adding the most recent products that are coming out in your field, keep doing it. If you always have the lowest prices on the internet, keep doing it. Your present visitors are coming to your site for a reason, they like it, so do not mess it up by constantly trying to reinvent the wheel. If your site is not doing as well as you like, then add to it, improve it, but do not stop what you are presently doing.

Tip #8 – Content Rules – Simply put, the more content, the higher quality the content, the more money you are going to make. Take Amazon.com as an example; don’t they have independent reviews for all of the products they sell? Of course they do, and their customers read them, like them, and make purchasing decisions based on them. Not all these reviews are positive either, exactly like your content should be; it should be as truthful and as honest as you can possibly make it.

Tip #9 – Remember the Search Engines – If you want free traffic, and who doesn’t, the search engines are the ones that provide it. Make sure each page has a separate title describing its content, use keywords that are highly searched in your titles, insert your keywords and description for each page, and update your sitemap each time you add a page.

Tip #10 – Get a Quality Host – Please do not select your websites host on cost, but instead on reliability, reputation, and speed. There are a ton of fantastic website host out there today, so use one of them. The following are a few you might want to consider, Go Daddy, Host Excellence, or Gator Hosting.

If you follow the above mentioned tips to the letter, and you have a product or service that is in demand, it will be next to impossible for you not to make a very nice income off of your website.