Want to Boost Sales? Focus on Your Conversion Rate

One of the things that I like to stress to clients is conversion rates.  This is the fastest way to get more sales out of your website.  In fact you should be constantly tweaking your online sales copy, shopping cart process, and opt-in strategies.

Small changes can have massive effects on your bottom line!

Here's an analogy for you:

Suppose I left San Francisco Bay on a journey across the sea to New Guinea.  On my journey I'm ignorant to the fact that my compass is off by only one degree.  After weeks of sailing I reach another shoreline and to my shock, I end up in Queensland, Australia.  The compass was only off one degree!

This analogy is similar to the conversion process on your website, small changes can reap big rewards!  

Let's look at an example of what a 1% difference would look like in your sales process.

For the sake of argument lets say that you are selling widgets that sell for $1000 apeice.  After running a thousand visitors past your salesletter you convert at 1%.  Here's what your results will look like:

1000 visitors X .01 (conversion rate) = 10 Sales X $1000 dollars = $10K in sales.

Now let's look at the same scenario with a 2% conversion rate:

1000 visitors X .02 (conversion rate) = 20 Sales X $1000 dollars = $20K in sales.

Wow, what a huge increase!

Sometimes running a pay-per-click campaign will break even, or even lose a little money.  At this point you have two options, ditch your campaign for those keywords OR tweak your conversion rates to make your ads profitable.

Many times businesses have no idea how to do this in house, no worries, that's what we're here for **shameless plug :-)** !

Here's a great article about getting your site to convert better, I ran acros this a few days ago and I'm a big fan of the Noble Samurai crew:

 Read the full article here, you will be glad that you did!