Michigan Website Promotion- Killer Promotion Strategies

Do you ever pay attention to how Hollywood promotes a movie?  Not a casual attention, I’m talking REALLY observing how they do it.  Gene Simmons from the rock band K.I.S.S. coined the phrase “There’s no such thing as bad publicity…”  Meaning as long as people are talking about you, it doesn’t really matter what they are saying it’s ‘the buzz’ that is important.

Promoting your business online is similar, you need people talking about your business, preferably in a good way although it’s not necessary.  I’ve heard stories of people 'manufacturing controversy' with ‘getting buzz’ as the main goal of the tactic.  In the end they will make out as if they have solved the ‘issue’ in the most equitable means possible, making themselves out to be heroes.  I know what you are thinking ‘what a bunch of idiots’, well yes and no.  Smart business owners don’t do things for the fun of it, they do these things with a purpose, and it WORKS.

I did some work for Joe Vitale a few years ago (we setup his blog and podcast), at this time he was releasing his latest book (I’m pretty sure that is was ‘The Attractor Factor’).  If you know anything about Joe you’ll know that he is a HUGE P.T Barnum fan.  He had a clever idea, he paid an actor to dress up like a hobo and walk into a swank Bistro in Dallas and say “I won the lottery using the information written in this book!”  The actor then went on to pay everyone in the whole Bistro’s tab, it was brilliant.  The reason that he chose this café was because people who were ‘connected’ eat there!  Before you knew it there were news crews and reporters everywhere interviewing the ‘hobo’.

You don’t have to go to this extreme to promote your website but you do need to get your businesses name out there.  This way, you are positioned to be the local ‘expert’ in your respective field.  Every metropolitan are in the country that has one big name that is synonymous with their market.  For example, if you need windows here in the Detroit area you’ll recognize that Hansons windows are 'the' local window company.  They advertise continuously on the local channels and have a pretty good sales staff to boot.

You need to get this kind of recognition for your business!  

One way to do this is to position yourself everywhere possible on the internet that a customer would be looking for your product or service.  Some very good tactics that will get you attention are targeted ad buys and press releases.  A well written press release can do a tremendous amount of legwork for you, since they are seen by all of your local newsrooms.  In fact, many times you will get interview requests from local radio stations because they need local content to fill all of those hours of radio.  You need this kind of exposure for your business!

If you are looking for a service that will take care of your website promotion, web development, search marketing and search engine optimization, welcome home… We can create a customized internet marketing plan that will bring paying customers to your website!