Here’s a hilarious article by Jason Lee Miller about the ’semantic web’ and Tim Berners-Lee’s explanation of it. Miller talks about how hard it is to even get folks to agree what a ’semantic web’ is:
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Your web site and the internet in general is an extension of your efforts to promote and brand yourself locally. Don’t look at your Internet marketing campaigns as being separate from local marketing efforts. It will connect your customers to your business and enhance it.
In case you haven’t checked, your local print advertising space and media time slots are very costly. If you are like the rest of us, you don’t have time to give complete descriptions of everything you do or every product that you decide to sell. However, if you can use that media to drive valuable traffic to your site, then you can provide your visitors with a wealth of information. When you have a professional designed site coupled with strong sales copy, you have a great chance at closing a sale. I know that it’s hard but, you need to think of your web site as your sales staff, who takes orders 24 hours a day…as well and working for nothing.
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“Microsoft on Tuesday confirmed it is testing a new Internet search engine it hopes will power the US software giant out of distant third place in a market dominated by Google.
A Kumo.com search engine being privately tested by Microsoft workers is reportedly based on semantic technology that enables it to understand sentences and relationships between words.
Current search engines, including software used by Google, rely on matching words typed into search boxes with those found at websites and in data found on the Internet."
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 A lot of folks get into Internet marketing, and then after a while, think that certain aspects of running their business are logical and simple. Really? If it’s that easy, why didn’t we think of all the things that it took us months or even years to think of if everything is so darn easy? Here are a few things that people would assume are logical, I’ll show you how they are not so easy.
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Controversy Sells, Use It In Your Marketing |
You ever wonder why talk shows are so confrontational? It’s probably because no one wants to watch a show where everyone agrees with each other. In marketing you very quickly learn that people say one thing, but DO another.
People say they don’t like controversy but shows like: Dr. Phil, Judge Judy, The Hills and even the lame Brett Michaels career revival tour ‘Rock of Love’ are wildly popular.
Here’s a real world example for you on how much controversy sells.
Last week on ESPN’s Sports Center, Mel Kiper (ESPN’s veteran draft guru) and Todd McShay (new draft guru guy) were arguing about who the Detroit Lions should take with the number 1 pick in the NFL draft. McShay’s point was that the Lions should not take Matt Stafford as the number 1 pick because he doesn’t have the talent of a number 1 pick. Kiper’s point was that Detroit needs a quarterback and they should take Stafford.
The conversation deteriorated to the point where McShay told Kiper that his point was asinine (which it was, you take the most talented player on the board) and from there the whole show melted down.
The next time that Sports Center ran through they had edited out all of the controversy which was a big, BIG mistake. The argument was almost reaching critical mass on the local Sports Radio network. It got to the point that the local guys were polling listeners whether or not they agreed with McShay or Kiper. Everyone was waiting to see the argument when they reran Sports Center but they didn’t repeat it. However, by the end of the day the shirts at ESPN figured out that they were getting some buzz, so they reran the clip but by then it was too late. People are engaged in Sports Radio while they are at work, by the time ESPN decided to play the tape again it was too late.
Gene Simmons, the bassist for the rock band KISS famously observed that ‘there is no such thing as bad publicity’. It would serve ESPN well to learn the meaning of this phrase. They could have used these clips to drive traffic to their website and give their sponsors some exposure, but they blew it.
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