Great Article on Michigan Pay Per Click Marketing

Michigan, or ANYWHERE IN THE WORLD that is!

I just came across a great article on pay per click (search marketing) and how you can benefit from it.  Click here to check out the article.

Here's the best part of the article:

"You get specific, pre-qualified, quality traffic. Search engine PPC advertising is highly targeted, and usually narrow down your visitors to individuals that are actually looking for something you have to offer. These visitors are much more likely to become one of your leads or buy one of your products or services."

I tell people this same thing every time that I talk to a client.  Some folks have a hard time understanding WHY 'targeted traffic' is so important.  Ususally I will tell them that it's like people walking into your store.  It's reasonable to assume that if someone walks into your store they are interested in something that you sell, this is targeted traffic.

A person who 'gets traffic but does not get 'targeted traffic' is like a person who rents a cart at the mall in the hallway between shops, a lot of people walk by but they don't necessarily have an interest your product.  See the difference?

You can track your investment. Search engine PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive, such as the length of their stay on the site and the number of pages that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and sales conversion rates.

This is quite possibly the single most powerful reason to market online.  If you track an ad and it doesn't profit, you can drop it immediately and place your advertising budget into ads that are working. The internet is the only media where you can track this with absolution.

Definitely, check out the article, it's really well written!