|
All website owners and developers want their sites to be the most popular in their category. To accomplish this, they must receive as much free traffic from the search engines as feasible. If you find yourself desiring these types of results, the then following Top 10 Website Promotion Tips just might make it possible for you to get your website to where you want it to be.
Tip #1 – Use Google or Yahoo trends or news to find out what is hot in your market at the present time. Then write a unique article on the subject. Under no circumstances, just copy and paste somebody else’s work, the search engines will know it, and penalize you for it.
Tip #2 – After your website is well established, with a ton of unique content on it, try and get it listed in the Yahoo and DMOZ directories. These used to be very hot, and could send you a great deal of traffic.
However, that is not the case anymore. But, what they do for your site is increase its rankings within the search engines, which has the same effect of supplying you more traffic.
Do not submit a new site to them, because they will just turn it down. Wait until you site has grown quite a bit, and has a great deal of information on it. A Yahoo listing cost $300 a year. The DMOZ listing is free, but very difficult to get.
If you submit your site to them, and do not hear anything back in a few weeks, start emailing the editors of your category. This strategy has work many times before, and it could work for you too. Each one of these listings will improve your Google Page Rank (PR) one point.
Tip #3 – Allow comments about your material on your site. Unfortunately, you need to make these “No Follow”, as opposed to “Do Follow”, since there are so many pieces of software out there now that find “Do Follow” comments.
The comments are considered “Unique Content” by the search engines, which you do not have to pay for or provide yourself, what could be better? When you are first starting out and you do not have too many followers, if somebody writes a comment, please be sure to write a follow up in an effort to get the ball rolling.
Let the reader’s comments turn into arguments, discussions, and varying points of views. Sometimes these can go on for weeks, and your visitor will come back just to see what the commenter’s are saying about each other.
Tip #4 – Whatever you do, do NOT have music or videos automatically playing when somebody comes to your site. There is not too much more you can do to turn off potential readers faster than this. Many people that are surfing the net already are listening to some type of music on their computer. So, when a site plays music automatically, the reader’s computer speakers go crazy, and they hit the back button as quickly as possible.
It is great to have as many videos on your site that relate to your material as possible. However, let the visitors decide which ones they want to watch. Just put a short explanation above the video explaining what it is all about, and let the viewers make their own decisions.
Please do not host the videos on your own server with some kind of special software that the visitors need to download to watch them. Get them from YouTube, or a similar site which allows virtually anybody with a computer to view them without having to install a particular type of software.
Tip #5 – As you site gets larger, try and add a search feature to it. Google has a free one that you can use. If you do not know how to do it, hire an expert to do it for you, they are not very expensive at all.
Tip #6 – Invite guest to write articles for your site that are professionals in your websites industry. Allow them to put back-links to their websites in exchange for their content. If your site is new, and does not have too much traffic yet, give them free advertising, in the form of banners.
Tip #7 – Remember, even Google only had a few visitors its first day. If you are under the impression that your site is going to go viral the first month you put it up, how sadly disappointed you are going to be.
It takes time, money, and work to build up a following. If you are not prepared to invest all three, you should just move on to another endeavor.
Tip #8 – Make sure your website is appeasing to the eye for as many people as possible. Just because you think pink, black, and purple are great color combinations, does not mean too many other people also feel the same way.
Tip #9 – Create a website that is easy to navigate. People hate looking all over the place for something that they want. In addition to a search feature, place dropdown menus at the top and bottom of each page. You might also want to consider placing one on either the left or right hand sides of the pages.
Tip #10 – Do NOT try and be everything to everybody. Pick out your niche and keywords wisely, and stick to them. Most small niches have way more than enough people interested in their subject matter to make a great deal of money off them if you are able to turn your site into an “Authority” on the subject. So, do not start panicking and changing things just because it is not working as quickly as you wanted.
With any luck, you will have found the Top 10 Website Promotion Tips beneficial, will put them to good use, and your site will explode because of them.
|
RSS Entries 
A lot of folks get into Internet marketing, and then after a while, think that certain aspects of running their business are logical and simple. Really? If it's that easy, why didn't we think of all the things that it took us months or even years to think of if everything is so darn easy? Here are a few things that people would assume are logical, I'll show you how they are not so easy.