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How Cleaning Up Your Code Can Help Your Traffic Grow |
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If you are into seo, pay-per-click, or internet marketing I want to encourage you to add SearchEngineWatch.com to your daily reading routine. They have great articles that will truly benefit your online business if you take time to listen to what the authors of the articles are saying, consider how you can create a plan of action for your own sites, and then take action. I ran across a great article by Eric Enge that gives a case study on how cleaning up the coding of an existing webstie helped one of his customers increase the traffic to their site by 40%. It's a great example of simple things that you can do to your website that have huge results. Over time, websites decay, links get broken, images get moved, reference links no longer work, it's just the way it goes over time. After awhile your site starts to look like a house that has been weathered and a neglected. In order to keep your 'virtual real estate' looking like a million dollars, it's a good habit to analyze it once in awile to ensure that your links aren't busted and your content is still relevant. I could yammer on for hours about this but in my opinion, results speak louder than words: "In developing web sites, errors have a tendency to accumulate. If you don't go back and address them, what begins as an infinitesimal impact begins to grow. Eventually, the cost becomes very, very real. Don't overlook this part of your SEO efforts. It is clearly worth the trouble."
Check out the full article by clicking here. |
