Merry Christmas in June! Why You Should Be Focusing On Christmas 2011 SEO TODAY!

So it’s almost the ‘dog days of summer’, baseball is in season, the Tigers haven’t been mathematically eliminated from the playoffs (yet).  Why is it a good time to be focusing on search engine optimization in the month of June?

I’ll tell you why, because the search engine optimization elbow grease that you put in now will position your website for the Christmas 2011 season.  It’s too late to be making effective changes to your website during the holiday season, you need to get busy early so that you will see the effects of your work during the season.

Anyone can run massive, expensive, ad campaigns during the holidays but the smart folks are already gearing up for the Christmas 2011 rush.

Here are 3 specific things that you can do to ensure that your business gets the lion’s share of search engine traffic during the holiday season:

1. Create content focused around your Christmas 2011 goods and services now!  Now is the time to create and upload good content focused on your business, this will give the search engines plenty of time to find it, index it, and give you rankings for it.  Heck, if you’re not a writer, there are plenty of people out there who will ghost write good keyword focused content for you.
    
2. Now that you have the content that you think will drive plenty of traffic to your website it’s time to add the content to your site.  Make sure to format your web pages in a search engine friendly format.  Use H1, H2, H3 tags appropriately to highlight the terms that you would like your website to rank well for.  Additionally, using bold and italics (strong and em) tags strategically will help your content to rank well.
    
3. Get links to the content that you just added!  This is the most important thing that you need to do however, all of these tips need to be taken together.  Don’t cheat and do one of them, do all of them and you WILL SEE RESULTS!  Seriously, get yourself some inbound links coming into your site, to the new content that you created.  I can’t stress this enough.

Overall you need to get working now!  Heck, since this is traditionally the ‘slow time’ as far as the internet is concerned you can get ghost writers for next to nothing. 

It’s my prayer that you do well in your online business endeavors, I’ll keep giving you great tips, you keep implementing them!

Coming Tomorrow:  Marketing Disasters: A Seattle’s Best Case Story