Why Building a List will Drastically Increase your Online Income

One of the most important tips any internet marketer will ever receive, is to build a list. You have to be wondering, what is a list? A list is a group of names and emails addresses that you have accumulated from the people that have visited your website previously.

The next thing you must be mulling over, how do I get them to provide me this information, since so many people guard it vigorously? Simple, you need to give them something for FREE, that is relevant to the product or service that your website is promoting.

Since we have been using the Detroit real estate industry as an example in our previous articles, we will continue with this concept in this article. What you want to do is to write an eBook with a title something like this, (10 Tips Every Detroit Home Buyer Must Know).

You will let your visitors know that it is available for immediate download if they enter their name and email address in an opt-in box. You will need to subscribe to a service that specializes in opt-in boxes like AWeber, which cost $19 a month.

Once a visitor inserts their name and email address, they will be sent an email asking them to confirm their request for information from AWeber. After they confirm their request, they will be provided the URL from AWeber where they can download the PDF file that contains the eBook.

Now, let’s look at what you have accomplished, and what you can do with your list. First, getting targeted traffic to your website is hard enough, but now you have identified a person that is not only interested in your product or service, but also one that you can continue to send promotional material to as long as you wish.

Second, with a service like AWeber you can set up a couple of types of emails to be sent out. The first type is called a “Broadcast” message, which can be sent out anytime you wish. If you are in the real estate industry, you might want to send out emails with your 10 newest listings once a week. Or maybe, the 10 best home deals in your market. Those are just examples, of course you would send out the emails you would think would be most effective.

The second type of message is called a “Follow Up”, which can be set up to be sent out on a periodic basis. So you could set these up to be sent out weekly on a regular bases, which would look something like this, 7, 14, 21, etc. days after the visitor first gave you their email addresses.

With the “Follow Up” messages you do NOT what to continue to market your product or service, but use them to establish yourself as an authority in your industry, or somebody that your potential clients can trust. With these messages you want to send out useful information that will help your readers.

A example for the real estate industry would be the following. An email with a title something like this, “Why Buying a Home with an Ugly Kitchen is a Good Idea”. Then you would explain that a house in this condition usually sells for $25,000 less than the house next door, and the savings would allow the new owners to install a new custom made kitchen designed by them.

If you do not like writing, or you are not good at it, please do not worry. There any many websites where you can hire high quality authors to write your material very inexpensively.

Hopefully, you fully understood why developing a list should be a top priority. The most successful and wealthiest internet marketers all use them to their financial benefit. Simply put, the larger your list is, the more money you are going to make.