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Does Twitter Generate Traffic? |
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Click the image above
to see the results of
our test.
It's important to know whether or not the latest and greatest 'thing' is going to profitable for your business before you spend a lot of time and resources on it. I thought that it would be a good idea to test and track a Twitter strategy before investing a lot of time into the technology. To be honest with you I was shocked at the results.
How I tested it was very simple, instead of pasting direct links into Twitter I used my tracking program. Click the image to the right to see the results of this very small test.
Here's simple way to do your own test:
- Create your tracking link in your tracking program
- Paste your tracking link into a short URL generator (here's one: http://starturl.com/)
The click track for this would look like this: Twitter>Short URL>Tracking Program>Destination URL
People that are using Twitter are used to seeing shortened urls (due to character restraints) BUT they do not like to click on links where people are doing nothing but promoting their sites. Using the shortened URL masks where the user is going, thus making likelihood that the link will be clicked even greater.
Additionally, I could have received better results if I used some basic headline writing in the actual tweets, basic copywriting would have made my results even better!
Granted this is not a large scale test (it started February 10th) but it was never intended to be. The test had 389 clicks in total but they were the result of about 5 minutes worth of work, very good results in my opinion!
It's fair to assume that Twitter generates traffic when used properly!
If you notice, we put a "Follow Us on Twitter" module on the right as well. :-)
Please follow our Twitter updates and we will keep sharing the results of our tests with you: CLICK HERE TO FOLLOW
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Michigan Text Message Marketing Secrets |
 Have you noticed the usage of text messaging for marketing purposes lately?
A good example of this in action: the promos that Arby’s is using in the Metro-Detroit area. They promote Arby’s on the local Fox-Detroit affiliate during the Tigers game. Basically, they ask you to text a word to a number (text ‘Tigers’ to 12345), this helps them to track their ads. If someone texts “Tigers” for example, they know that the customer came from a Tigers broadcast. The great thing about this type of advertising is: you can instantly tell ‘what is profitable, and what isn’t’ (a strategy that we REALLY support).
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 It’s been a week since the Detroit Free Press went to a hybrid online/offline model, and it’s a decent idea but unfortunately for the paper they missing out in a big way. Here’s how they explain their new model:
“Detroit Media Partnership Chief Executive Officer Dave Hunke, who also is publisher of the Free Press, said that starting in spring 2009, both the Free Press and the Detroit News -- also operated by the partnership -- would deliver to homes only on Thursdays, Fridays and Sundays, the heaviest days for advertising and the most popular papers for readersâ€
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While speaking with a prospective client we learned that he promoted his Michigan printing business via the Detroit Chamber of Commerce. Normally, this is a great opportunity to drum up some business, and their email list was well over 17,000 Detroit based business owners at the time of the broadcast email. Thankfully, a mass email to their list only cost $85 at the time which is bargain basement cheap considering you are theoretically going to be targeting only business owners.
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Michigan, or ANYWHERE IN THE WORLD that is!
I just came across a great article on pay per click (search marketing) and how you can benefit from it. Click here to check out the article.
Here’s the best part of the article:
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