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Attracting new customers is an integral part of building a business that is successful whether you have a traditional 'brick and mortar' business, an online business, or a hybrid approach. Unfortunately, no one just 'walks by' your website, you have to either maintain an advertising budget that will bring in new customers, build your site in a manner that is search engine optimization(SEO) friendly OR get traffic by using Web 2.0 tactics such as social sites, forum marketing and viral videos. Here are a couple of pros and cons of website traffic generating tactics: Advertising Pros:- Immediately drives traffic to your website.
- 100% trackable- You can keep the ads that have a good return on investment, get rid of the ones that don't (provided you know how to use a tracking program).
- Scalable- depending on the budget, once you find a winning formula you can just increase your budget to increase your profit.
- Possiblilty of driving a massive amount of traffic to your site.
Advertising Cons:- You could lose a LOT of money very quickly if you are not familiar with the nuances of advertising programs (Google AdWords, Yahoo Search Marketing, Microsoft Ad Center).
- It could take a while to go from a losing money to profitability unless you are experienced.
- Your traffic flow is only as big as your advertising budget.
Search Engine Optimization Pros:- Once your website starts to do well in the search engines, you can maintain position fairly easily.
- Traffic generated from SEO is free, no advertising costs.
- Easier to overtake competitors who have larger advertising budgets.
- Best long term investment in your web business, constant growing traffic.
Search Engine Optimization Cons:- Your existing website might have to be redone due to architectural issues (ie: bad design)
- You could be penalized by the search engines if your webmasters implement tactics that are frowned upon.
- Takes awhile (2 to 6 months depending on your niche) to get established in the listings.
Web 2.0 Pros:- Traffic is free!
- Good content will drive people to your site and establish your brand forever.
- Massive traffic generation is possible if your content goes viral.
Web 2.0 Cons:- Much knowledge is required because there are nuances to social sites such as Digg, Squidoo, YouTube etc.
- Very time consuming, creating great content takes time!
- Impossible to keep up with the 'latest and greatest'.
Our team of experts are established in all of these disciplines! Let us focus on your web marketing and traffic generation so that you can get back to what you do best; running your business!
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Attract | New Customers